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Admission IIT Bombay:
Postgraduate Certificate Program – General Management,
Dates: 13/11/2021 - 09/04/2022
Registration Last Date: 12/11/2021
Class: Live Online
Total Fees: 278000
Discounted Fee for Netaps Foundation: 2,54,000/-
- Course Outline: Programme Structure
A Foundation of Management
1. Principles of Management 2. Introducing Finance & Accounting 3. Organizational Behavior 4. Fundamentals of Marketing 5. Business/Market Research
B Strategy & General Management
1. Strategic Management 2. Economic Environment Analysis 3. Effective Business Communication
C Marketing Management
1. Segmentation Targeting and Positioning 2. Product, Services and Brand Management 3. Sales and Distribution Management 4. Pricing Strategies 5. Promotion Strategies including Advertisement & PR 6. E-Business, Social Media and Online Marketing
D People Management
1. HR KPIs & HR Analytics 2. Talent Acquisition & Attrition Management 3. HR & Business Intelligence 4. Performance Management 5. Training and Development: Developing Leadership and Creating Professional Culture
E Financial Management
1. Corporate Finance 2. Cost Analysis 3. Investing and Portfolio Management
F Operations Management
1. Operations Management 2. Project Management
G Technology Management & Decision Science
1. Artificial Intelligence and Machine Learning Application in Management 2. Data Analytics & Management Decisions 3. Big Data Impact on New-age Business
H Entrepreneurship and Innovation Management
1. Entrepreneurship and New Ventures
2. Innovation & Knowledge Management LIVE PROJECT in form of Experiential Learning (Book Review/Project).
The above topics are indicative. There may be some change in topics later. Depending upon the requirements, above topics will be introduced to cover basics under the slot of 2/4 hours in virtual mode with 15 minutes break after 90 minutes.
Exams and meeting with Coordinator will be held after session by concerned faculty on topic is over.
Participation/involvement in sessions/programme is voluntary and therefore, one should not expect any reminder/pressure from Coordinator but Satisfactory performance is pre-requisite for certificate.
WHO MAY BENEFIT: Programme has been useful to the entrepreneurs, executives and managers working in private, public, government and non-government organizations.
Online mode
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